Thoughts on thought leadership, executive writing and communication in complex B2B markets.
These articles draw on more than thirty years' experience helping organisations develop reports, executive communications and thought leadership. They explore how businesses build distinctive points of view, communicate them effectively and navigate the opportunities presented by AI.
AI has changed writing. It hasn't replaced judgement.
13 July 2026 · 5 min read
AI has transformed business writing, but it hasn't replaced the need for judgement. In this article I explore why original thinking, not just good writing, is becoming the real competitive advantage.